The holidays are coming! Are you prepared? To be sure you are, we’ve put together a list of 10 PPC musts ready for action today. Don’t get left out in the cold- now is the time to prepare so that you can make the most of your holiday season.
Let’s get to it:
The influence of Product Listing Ads continues to grow and as Google tests new formats to display these results, competition in this space will grow even fiercer. If you are an E-commerce site and don’t have PLAs, get them now!
Do you know how mobile visitors engage and convert on your site? Understanding mobile visitor conversion rates and CPA figures is crucial when setting mobile bid modifiers.
You don’t want to waste your budget by showing ads to parts of the world that your business doesn’t serve. Be sure your targeting is set up correctly.
Targeting multiple countries across multiple time zones can hamper your ability in day parting.
Implementing a broad match keyword list with no negative keywords could result in irrelevant searches triggering your ads.
Conversion tracking through Google AdWords can be simple and straightforward providing your account with vital information helpful for making optimizations.
These two ad networks need to be separated into two different campaigns in order to maximize your targeting potential.
Creating product-specific landing pages will boost conversion rates as your keywords, ad copy, and landing pages should all align around a single product or type of product.
Don’t just create one ad and forget about it. Testing different ad variations against each other will help find the best ad copy for driving revenue.
No longer can you rely on finding organic keywords data in Google Analytics. Make sure you have your AdWords and Analytics accounts linked to ensure optimal keyword research opportunities.