Welcome To The

Learning Center

With over 18 years of experience in the industry, Portent and it's team of dedicated PPC Strategists are opening their wealth of knowledge for you. With hundreds of clients ranging from frozen seafood distributors to IT outsourcing services, we've managed a couple million dollars in ad spend. Find quick tips and tricks about the PPC industry in our Learning Center.

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Building Your First PPC Account: A Six-Step Guide.

In charge of building your first PPC account? Don't have a lot of time or money to spend within AdWords?

Well you came to the right place. Follow along as PPC Essentials lays down the knowledge in a six-part blog series detailing best practices for setting yourself up for PPC success.

Most Recent Blog Posts

The Google Analytics E-commerce Dashboard Every AdWords Marketer Should Have

Wouldn’t it be nice if you could synthesize all the data you care most about from your Google AdWords account into one, easy to read dashboard? With Google Analytics custom dashboards, having all of that information is just a couple of clicks away. Making these custom dashboards can be time consuming and confusing which is … Read More

5 Things You Can Learn Using the Google AdWords Keyword Planner

The Google AdWords Keyword Planner is a free tool provided by Google AdWords as an aid to help build out your Search Network campaigns. Here are five reasons you should be using the Google AdWords Keyword Planner: Get keyword ideas Struggling to build a list of keywords that are relevant to your business? The keyword … Read More

Why All Small Businesses Should Be Using PLAs

After switching from free listings to commercial in October 2012, a lot has been made of Google’s transformation around Google Shopping. Almost a year later, while maybe no concrete winners (besides Google’s bottom line) can be drawn in the sand, we have seen significant opportunities for small businesses within Google’s increasing focus in its shopping … Read More

Building Successful Low Budget PPC: Tracking Success

After building your account structure, populating ad groups with keywords, and crafting enticing ads to drive clicks to your site, you may think your work is done and it’s time to give your campaigns the green light. Not so fast. The ability to enable tracking features for key performance indicators such as transactions completed or … Read More

Building Successful Low Budget PPC: Implementing Ad Extensions

There are several different types of ad extensions you can utilize in AdWords. Each one offers a unique way for you to provide potential customers with additional information such as phone numbers, directions, or services about your business, right from your ad. Adding ad extensions is one of the quickest and easiest ways to give … Read More

Building Successful Low Budget PPC: Crafting Engaging Ads

Crafting engaging ads is vital to the success of your AdWords campaign. Ads need to be informative, eye catching, and relevant to what a customer is searching for. Ads that are bland are easily overlooked, while ads with irrelevant ad copy can result in wasteful clicks from unqualified customers. In this post, we will dissect … Read More

Building Successful Low Budget PPC: Building Keyword Lists

If the account structure is the backbone of your AdWords account, then keywords are the blood running through its veins. Building a descriptive keyword list that closely represents your product will give life to your account, put your ads in front of a relevant audience, and reduce wasteful spending. You may ask yourself: Which keywords … Read More

Building Successful Low Budget PPC: Understanding Campaign Settings

During campaign creation, Google AdWords provides a number of settings to tailor a campaign to your advertising goals. Understanding these settings can make or break the success of your campaign. Google does offer recommended settings defaults along the way, but be wary. Don’t forget that the more you spend each month in AdWords, the more … Read More

Building Successful Low Budget PPC: Structuring the Account

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. Pick up tips on … Read More

5 Critical Tips for PPC Success for Small Businesses on a Budget

Small business owners on a tight budget need to stretch their PPC advertising dollars to get the most bang for their buck. However, there are countless money-sucking traps along the way that can derail your online advertising goals. Here are five critical tips for PPC success for small businesses on a budget: Separate Networks by … Read More


Getting Started In PPC: Fast!

Want to skip module after module in the AdWords Learning Center and hit the ground running with page turning ferocity instead? Whisk your way through the basics of how PPC works, how to create and expand an account, how to run the account, plus some terminology and all from the perspective of a group of people that don't work for Google [...]


Product Listing Ads for Beginners

Don't be left in your competitors' PLA dust. Our easy-to-follow, step-by-step guide allows you to dip a toe in the Product Listing Ad world with immediate, actionable recommendations that will put your products on the PLA map [...]


Write Ad Copy That Inspires Greatness

Uninspired? Ad copy getting stale? Find inspiration and creativity to make incising, clickable ad copy. This ebook offers four chapters encapsulating knowledge to craft clever content, pre-qualify clicks to drive conversion and turn your ads from money suckers into money makers [...]


PPC For your Small Business - Book 1

Your small business is in the ring, constantly fighting the competition to succeed and you don’t have the financial muscle to completely overwhelm your opponent. Learn how to structure your account for the long term, pick your keywords, and diagnose if your PPC marketing is effective or not in Book 1 of our two part series [...]


PPC For your Small Business - Book 2

In the follow up to PPC For your Small Business Book 1, follow along as we break down the complexity of the Display Network, how to effectively expand your account, and lay out the gamut of PPC tools and features that every PPC marketer should have in their arsenal [...]


PPC For Your Small Business - Bundle

Looking to save a little cash while picking up both PPC For Your Small Business eBooks? Grab the bundle today to get all our knowledge at a discounted price [...]