With hundreds of clients ranging from frozen seafood distributors to IT outsourcing services, we’ve managed a couple million dollars in ad spend. Find quick tips and tricks about PPC marketing here!
For small and medium sized businesses looking to buy pay-per-click advertising placements, return on investment is everything when working with a low budget. With so many different features and settings to navigate through, running a successful PPC campaign can be tough. Factor in a typically smaller-than-your-competition budget and competing successfully with your bigger competitors can … Continue reading ›
Location extensions in Google AdWords are an ad extension that allows for advertisers to show their business address and phone number along with their standard Search Network text ad. When a location extension is displayed on a mobile phone, it includes a link so that customers can easily get directions to the business. The following … Continue reading ›
This post is designed to introduce pay-per-click marketing at the most basic level. Pay-per-click marketing can be a powerful marketing medium but without background knowledge, it can be easy to waste a marketing budget without seeing any return on investment. This post will cover what PPC marketing is, what types of PPC ads are available … Continue reading ›
Callout extensions in Google AdWords are an ad extension that provides advertisers with the option to include more information via additional text about their product or service offering directly below their standard ad text. Callouts are useful because they allow advertisers to display additional, non-clickable text that may not have originally fit into the restrictive … Continue reading ›
As an agency that manages pay-per-click marketing accounts for clients in all types of industries, one of the most reoccurring comments we get from our clients when getting started with a new PPC push is “When I searched for one our my keywords, I didn’t see my ad. Where are my ads?” It’s a perfectly … Continue reading ›
Call extensions in Google AdWords is an ad extension that allows searchers to directly call businesses by placing a phone number directly within an ad. On smartphones, a clickable ‘Call’ button is displayed with the ad, making it particularly engaging for people on the move. Call extensions are ideal for local businesses that are looking … Continue reading ›
For business owners just getting started with a new venture or having just launched a new website, growing site visits on a consistent basis can be hard. Growing a steady visitor flow is a long, hard process that can be very time consuming. With the excitement and passion business owners bring to their brands, it … Continue reading ›
Utilizing the Search Network on Google AdWords, advertisers are not just limited to a standard text ad with a headline and two lines of description copy. Over the years, Google has continued to roll out ad extensions to create additional ways to promote your business through Google AdWords. Sitelinks are an ad extension that are … Continue reading ›
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We’ve all heard it, many have experienced it first-hand, and we all want to avoid it. Unfortunately, one way or another, we all know a story of advertisers losing money on their investment through their pay-per-click marketing campaigns. And losing out on that investment is not as hard as it may seem. With all the … Continue reading ›