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With hundreds of clients ranging from frozen seafood distributors to IT outsourcing services, we’ve managed a couple million dollars in ad spend. Find quick tips and tricks about PPC marketing here!

Building Your First PPC Account: A Six-Step Guide.

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords?

Well you came to the right place. Follow along as PPC Essentials lays down the knowledge in a six-part blog series detailing best practices for setting yourself up for PPC success.

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6 Keys for Writing Great PPC Ad Copy

PPC Ad Copywriting

One of the greatest benefits of paid search advertising is being able to showcase your product or service at the top of a search engine’s results. You’ve done the research on your target audience, chosen relevant and specific keywords, and organized them into tightly-related ad groups. Your website’s landing pages are relevant to your keywords … Continue reading ›

The Google Analytics E-commerce Dashboard Every AdWords Marketer Should Have

google-dashboard

Wouldn’t it be nice if you could synthesize all the data you care most about from your Google AdWords account into one, easy to read dashboard? With Google Analytics custom dashboards, having all of that information is just a couple of clicks away. Making these custom dashboards can be time consuming and confusing which is … Continue reading ›

5 Effective Ways to Use the Google AdWords Keyword Planner

Keyword Planner

The Google AdWords Keyword Planner is a free tool provided by Google AdWords as an aid to help build out your Search Network campaigns. Here are five reasons you should be using the Google AdWords Keyword Planner: Get keyword ideas Struggling to build a list of keywords that are relevant to your business? The keyword … Continue reading ›

Why All Small Businesses Should Be Using PLAs

Google Shopping

After switching from free listings to commercial in October 2012, a lot has been made of Google’s transformation around Google Shopping. While maybe no concrete winners (besides Google’s bottom line) can be drawn in the sand, we have seen significant opportunities for small businesses within Google’s increasing focus in its shopping channel. Looking specifically at … Continue reading ›

Building Successful Low Budget PPC: Tracking Success

Tracking Success

After building your account structure, populating ad groups with keywords, and crafting enticing ads to drive clicks to your site, you may think your work is done and it’s time to give your campaigns the green light. Not so fast. The ability to enable tracking features for key performance indicators such as transactions completed or … Continue reading ›

Building Successful Low Budget PPC: Implementing Ad Extensions

Extra Extra Newspaper

There are several different types of ad extensions you can utilize in AdWords. Each one offers a unique way for you to provide potential customers with additional information such as phone numbers, directions, or services about your business, right from your ad. Adding ad extensions is one of the quickest and easiest ways to give … Continue reading ›

Building Successful Low Budget PPC: Crafting Engaging Ads

Enticing Ads

Crafting engaging ads is vital to the success of your AdWords campaign. Ads need to be informative, eye catching, and relevant to what a customer is searching for. Ads that are bland are easily overlooked, while ads with irrelevant ad copy can result in wasteful clicks from unqualified customers. In this post, we will dissect … Continue reading ›

Building Successful Low Budget PPC: Building Keyword Lists

Scope

If the account structure is the backbone of your AdWords account, then keywords are the blood running through its veins. Building a descriptive keyword list that closely represents your product will give life to your account, put your ads in front of a relevant audience, and reduce wasteful spending. You may ask yourself: Which keywords … Continue reading ›

Building Successful Low Budget PPC: Understanding Campaign Settings

Settings Option

During campaign creation, Google AdWords provides a number of settings to tailor a campaign to your advertising goals. Understanding these settings can make or break the success of your campaign. Google does offer recommended settings defaults along the way, but be wary. Don’t forget that the more you spend each month in AdWords, the more … Continue reading ›

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