Welcome to the Learning Center

With hundreds of clients ranging from frozen seafood distributors to IT outsourcing services, we’ve managed a couple million dollars in ad spend. Find quick tips and tricks about PPC marketing here!

Building Your First PPC Account: A Six-Step Guide.

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords?

Well you came to the right place. Follow along as PPC Essentials lays down the knowledge in a six-part blog series detailing best practices for setting yourself up for PPC success.

  • Continue to Part:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6

The Google Analytics E-commerce Dashboard Every AdWords Marketer Should Have


Wouldn’t it be nice if you could synthesize all the data you care most about from your Google AdWords account into one, easy to read dashboard? With Google Analytics custom dashboards, having all of that information is just a couple of clicks away. Making these custom dashboards can be time consuming and confusing which is … Continue reading ›

5 Effective Ways to Use the Google AdWords Keyword Planner

Keyword Planner

The Google AdWords Keyword Planner is a free tool provided by Google AdWords as an aid to help build out your Search Network campaigns. Here are five reasons you should be using the Google AdWords Keyword Planner: Get keyword ideas Struggling to build a list of keywords that are relevant to your business? The keyword … Continue reading ›

Why All Small Businesses Should Be Using PLAs

Google Shopping

After switching from free listings to commercial in October 2012, a lot has been made of Google’s transformation around Google Shopping. Almost a year later, while maybe no concrete winners (besides Google’s bottom line) can be drawn in the sand, we have seen significant opportunities for small businesses within Google’s increasing focus in its shopping … Continue reading ›

Building Successful Low Budget PPC: Tracking Success

Tracking Success

After building your account structure, populating ad groups with keywords, and crafting enticing ads to drive clicks to your site, you may think your work is done and it’s time to give your campaigns the green light. Not so fast. The ability to enable tracking features for key performance indicators such as transactions completed or … Continue reading ›

Building Successful Low Budget PPC: Implementing Ad Extensions

Extra Extra Newspaper

There are several different types of ad extensions you can utilize in AdWords. Each one offers a unique way for you to provide potential customers with additional information such as phone numbers, directions, or services about your business, right from your ad. Adding ad extensions is one of the quickest and easiest ways to give … Continue reading ›

Getting Started In PPC: Fast!

eBook Get Started with PPC

Want to skip module after module in the AdWords Learning Center and hit the ground running with page turning ferocity instead? Whisk your way through the basics of how PPC works, how to create and expand an account, how to run the account, plus some terminology and all from the perspective of a group of people that don't work for Google [...]


Product Listing Ads for Beginners

eBook Product Listing Ads for Beginners

Don't be left in your competitors' PLA dust. Our easy-to-follow, step-by-step guide allows you to dip a toe in the Product Listing Ad world with immediate, actionable recommendations that will put your products on the PLA map [...]


PPC For your Small Business - Book 1

eBook PPC for Small Business - Book 1

Your small business is in the ring, constantly fighting the competition to succeed and you don’t have the financial muscle to completely overwhelm your opponent. Learn how to structure your account for the long term, pick your keywords, and diagnose if your PPC marketing is effective or not in Book 1 of our two part series [...]


PPC For your Small Business - Book 2

eBook PPC for Small Business - Book 2

In the follow up to PPC For your Small Business Book 1, follow along as we break down the complexity of the Display Network, how to effectively expand your account, and lay out the gamut of PPC tools and features that every PPC marketer should have in their arsenal [...]


PPC For Your Small Business - Bundle

eBook PPC for Small Business - Book 2

Looking to save a little cash while picking up both PPC For Your Small Business eBooks? Grab the bundle today to get all our knowledge at a discounted price [...]